Sara's Style Blog

Why Do We Buy Clothes?

Necklace summer 2018

We all have too many clothes, which is why it takes so long to make the simple decision; what shall I wear today? So often purchases are emotional not rational.

So why do we buy?

  1. We have seen someone looking good in an item and buy it hoping it will do the same for us.
  2.   Who can resist a bargain?
  3.   Bad day, we are in need of some retail therapy.
  4.   Bonding.  Out shopping with a friend, she purchases, we do too.
  5. Celebrating a successful diet with a smaller size.
  6. A new relationship.

Re-reading the list above, it is no surprise that our wardrobes are over stuffed with disparate items rather than a collection of pieces which together create a series of outfits. We no longer buy from coordinated ranges like Betty Barclay or Gerry Weber but they did make life easier, we now have to do the work ourselves. Start with a capsule wardrobe.

Watch this space ……

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